Music Resonance and Game-Based Learning: TSMC ESG Warm-Up Campaigns Engage More Than 700,000 Participants

To help sustainability culture to take root and thrive, TSMC drives a series of empowerment programs using three strategies: "Knowledge Construction, Innovation Cultivation, and Responsive Action." Among these initiatives, the TSMC ESG AWARD serves as a core platform to drive innovation, encouraging employees to propose ideas linked to TSMC's five ESG directions: Drive Green Manufacturing, Build a Responsible Supply Chain, Create a Healthy and Inclusive Workplace, Develop Talent, and Care for the Underprivileged. The TSMC ESG AWARD also recognizes the sustainability achievements of organizations across the Company. As the 7th TSMC ESG AWARD opened for submissions this year, TSMC introduced two innovative warm-up campaigns under the themes of "music resonance" and "game-based learning": "THE ESG IDOL" and “ESG Lucky 7." Through singing performances and knowledge challenges, the campaigns transformed the meaning of TSMC's five ESG directions into highly interactive experiences. The campaigns successfully engaged all domestic and overseas organizations, with cumulative participation exceeding 700,000 participants, building strong momentum for the 7th TSMC ESG AWARD.

TSMC continues to inspire employees to put ESG into action through innovative approaches. Following last year's games, "THE ESG LEAGUE" and "ESG Link-up Challenge," the Corporate Sustainability Office launched a new program, "THE ESG IDOL," inviting employees to express their diverse knowledge and creativity around sustainability topics through vocal performace. The campaign included popularity voting and a final competition, attracting more than 50,000 participants. During the preliminary round, the popularity voting mechanism incorporated sustainability knowledge questions. Through the "answer first, vote next" design, employees were able to support contestants and learn more about TSMC's ESG actions. At the Grand Finale, employees integrated sustainability practices from their daily work into their songs, transforming professional topics into musical language that is easy to connect with. This not only made the campaign a more fun experience, but also strengthened resonance with sustainability actions.

Building on the momentum of THE ESG IDOL, TSMC's Corporate Sustainability Office launched "ESG Lucky 7," echoing the 7th TSMC ESG AWARD through a campaign concept centered around the lucky number "7." The campaign combined an online slot machine design with knowledge quizzes on TSMC's five ESG directions, creating an easy-to-use interactive model. Employees could log in daily to take on the challenge, enjoy the fun of "Embrace Sustainable Connections and Unending Prosperity!" and learn more about TSMC's sustainability actions and TSMC ESG AWARD submission information throughout the process. The campaign attracted more than 650,000 participants. Participants had the opportunity to win limited-edition TSMC ESG Smartphone Wrist Straps, and those who reached designated milestones could also receive ESG Points rewards. Through gamified design, the quizzes brought sustainability knowledge beyond one-way communication and became an engaging journey in which employees proactively participated and shared. This further expanded enthusiasm for submissions to the TSMC ESG AWARD.

Through these two innovative warm-up campaigns, TSMC not only strengthened employees' understanding of the Company's five ESG directions but also inspired ideas for subsequent TSMC ESG AWARD submissions. TSMC will continue to encourage employees to explore new sustainability solutions and drive positive change for a better future. To learn more about TSMC's ESG actions, please refer to the Sustainability website, Sustainability Report, ESG Newsletter, and TSMC LinkedIn Social Platform.

• What are TSMC's five ESG directions?

TSMC's five ESG directions are: Drive Green Manufacturing, Build a Responsible Supply Chain, Create a Healthy and Inclusive Workplace, Develop Talent, and Care for the Underprivileged.

• How does TSMC promote sustainability culture through the ESG AWARD?

The TSMC ESG AWARD encourages TSMC employees and organizations to actively develop and carry out concrete actions aligned with the Company's five ESG directions by leveraging core business strengths and functional expertise, jointly creating a culture of sustainable development. To encourage participation, TSMC planned warm-up campaigns ahead of the call for submissions for the seventh TSMC ESG AWARD. Through music performances and gamified learning, the campaigns helped employees understand ESG concepts during the participation process, further building inspiration for proposals and momentum for action.